Release Date: 3/31/2023

Indie Exclusive, Colored Vinyl, Purple, Gatefold LP Jacket, Smoke

The joy of realizing your dream life can be so profound that you feel invincible, confident enough to fly a kite while perched on a cliff. Prolific Michigan producer Apollo Brown transposed the happiness he's found in his career, family, and circle of friends into his latest album: This Must Be the Place. Brown's first instrumental project since the grimy noir, Thirty Eight (2014), This Must Be the Place is a continuation of the celebrated Clouds (2011) and a departure from it. Clouds was melancholic boom-bap made for the fall, the soundtrack to a ruminative walk through a leaf-strewn park beneath gray skies, but This Must Be the Place trades somberness for warm nostalgia and glimmers of hope. Brown offers moments for reflective gratitude and portals of escape through new permutations of East Coast-rooted boom-bap, his drums hitting with concussive force as snares crack like ice on midwestern lakes.